Initial ideas

Type of magazine / genre

• Pop
• Rock
• Indie
• Hip-Hop
• Punk
• R&B
• Techno
• Classical

All of these genres could work in the current music industry. Pop makes up a large amount of the official charts all over the world, and certainly has a huge market available. Rock and Indie magazine also have a large gap in the market due to the sheer interest in band such as Oasis and The Stone Roses. Also, a Classical magazine is a fresh new concept that hasn't been done before, and would appeal to many people such as the older generation. R&B and hip-hop is currently at it's peak in popularity with artists such as Rihanna and The Black Eyed Peas emerging hit after hit after hit.

Potential Target Audiences

• Young Children
• Teenagers
• Young Adults
• Elderly Citzens
• Males
• Females
• Various Stereotypes

I have decided that I am going to create a Pop/Rock magazine as this will appeal to the large majority of music fans across the globe, hence, making the most profit. Also, it will entertain both genders. I am going to aim the magazine at teenagers and young adults as this is a thriving market at current times.